Hi Lisa, I have a quick question for you. I’m what I call an ability consultant working with not for profit businesses, government and brick and mortar storefront type businesses assisting them to improve on their accessibility. My question is to start out with my first consulting package I’d like to charge $597 but how do you know when you have enough value so people will buy?

In order to really be solid in your pricing, you have to really claim and appreciate the value of the transformation that you offer at a core level. An exercise to help you anchor this in is to look at the testimonials straight from your satisfied clients and find the words they used to describe the value of your work. With this in mind, you can really dig into what working with you is worth to them, which typically far out weighs the cost of your services. Once you can feel this in your core, you can start to move forward more confidently with your pricing knowing that your value far exceeds your cost. So instead of letting your market determine your pricing, let the value of your transformation be the guiding force in setting and holding to your fee structure. Plus, if you really want to get your value in your core, spend some time reflecting on the cost to your potential client of NOT engaging your service.