People ask me all the time, “Lisa, how do I find speaking gigs?”
There are many options out there, but one of the best — and easiest — is to mine the gold from every event you do speak at.
At those events — whether they’re live or teleseminars — there are three parties that you can network with to find out about other speaking engagements and even get booked on-the-spot.
And the beauty is, you don’t have to do any cold calling!
Here are 3 ways that you can turn your one speaking gig into many:
1. Talk to the host.
The host has just seen you in action, so, obviously, they’re a great resource for getting booked for an upcoming event. If that doesn’t work, see if they might know of other events or hosts for whom you would be a good fit.
2. Talk to the other speakers.
If you’re at an event with other speakers, you’re selling into the same target audience, so you can compare notes about where else you’ve each spoken, and give each other referrals and introductions.
This is a great way to find other gigs, because, generally, once a speaker has spoken somewhere, they’re not going to be back for a while. So whether you’re actual competitors or just speaking to the same audience, there’s nothing to lose — and everything to gain — by sharing referrals with each other.
3. Talk to the audience members.
The members of the audience are part of your ideal client base, so at a live event, network with them and find out what other events they attend and what online groups they subscribe to.
Those are the places where you would want to speak in order to reach that person as well as other members of your target market. Sometimes people can even give you the name of the person to talk to for the group or make a warm introduction for you.
These warm connections could easily get you a dozen leads that could lead to several actual gigs. And then, if you keep repeating this process, each of those gigs could lead to several more.
In fact, if all you did was work your warm connections for every event you spoke at, you could speak as often as you wanted to — and serve thousands along the way.
How have you turned one gig into many? Let me know below!
The best example I have of turning my speaking/training into BIG MONEY is when I was helping out a friend with her small network marketing group on a Sat. morning. After I did the Behavioral Styles workshop, “Make Your Impression The Best, For More Exposure and Better Money” a gentleman afterward asked if this training would work for conflict resolution. I explained it absolutely word, and was hired on the spot. Little did I know I was about to be Executive Coaching the top 3 executives of the largest engineering project to hit the Phoenix metropolitan area for the next 50 YEARS! I spent 3 years on this project, and trained the entire company on behavioral styles, communication strategies, conflict resolution and team building. IT WAS AWESOME! I couldn’t have planned that, which is why I go by The “Accidental Leader”. Thanks for inviting me to share this Lisa!
The best example I have of turning my speaking/training into BIG MONEY is when I was helping out a friend with her small network marketing group on a Sat. morning. After I did the Behavioral Styles workshop, “Make Your Impression The Best, For More Exposure and Better Money” a gentleman afterward asked if this training would work for conflict resolution. I explained it absolutely word, and was hired on the spot. Little did I know I was about to be Executive Coaching the top 3 executives of the largest engineering project to hit the Phoenix metropolitan area for the next 50 YEARS! I spent 3 years on this project, and trained the entire company on behavioral styles, communication strategies, conflict resolution and team building. IT WAS AWESOME! I couldn’t have planned that, which is why I go by The “Accidental Leader”.