Are you concerned about the big summer slow down? What can you do to keep your business making money during the summer? As usual, I have some answers for you. If you are prepared you won’t even notice a downturn in business. You need to have a structure in place to help you handle your business during the ups and downs of the year. This will make all the difference to your business. Listen to this episode of Boost Your Sales and Lifestyle to learn how to design your summer plans to make the most of the summer slow down.
- [2:10] Design your summer
- [3:01] Where do you want your business to go this summer?
- [6:45] Plan a summer online watch
- [9:39] Promote other people’s material
- [11:40] Have some summer fun along with what you are already doing
- [12:55] To repeat promotions you have to keep building your list following
- [16:08] How do you still serve people while leveraging your time?
What direction is your business going?
Think about what you want for your business. Where exactly do you want to be? Do you want to step on the gas or slow down a bit? After you understand your business goals, then you need to take a minute and look at your calendar, not the weekly, or monthly calendar, the whole year. This will help you visualize your time better and see the big picture. Once you have a good idea of what your year looks like you can implement some structure. Listen to this episode to hear how to design your summer plans.
Reuse your successful promotions
Summer may not be the best time to put out new content. Everyone is taking a break and you may not be at your creative best. You can look to see what worked for you in the past and use it again. If you have been building your audience all year then they may not be familiar with all of the promotions that you have run before. The trick to this strategy is to make sure that you have been successfully generating new leads all year. Listen to episode 61 of Boost Your Sales and Lifestyle to learn how to introduce your promotions to a new audience.
Promote other people’s material
Another great way to keep generating content is to use other people’s material. This is a win-win for all those involved. You help spread the message of someone that your audience may be interested in. It is important to make sure that their message is relevant to your audience. This tactic helps you keep your content fresh. It helps your audience become familiar with material they haven’t seen before. And it helps promote someone else’s quality work. You can put this all on autopilot by having a VA gather the materials and schedule emails. Listen to this episode to hear how putting your summer on autopilot can save you time yet still keep your content fresh.
Have summer fun along with what you are already doing
If you have a speaking engagement already lined up, stay a bit longer wherever it is and see the sights in the area. This is an easy way to add some fun to your summer. If you are going to a conference bring the kids along and turn this time into a family vacation. It is so important to have your speak to sell talk down so that you can share it with as many people as possible. When this talk leads to your irresistible offer then you will be constantly generating new leads. Use this episode as a way to lead to summer fun. Listen now to hear all my great tips for summer plans!
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